The 4 Percent Aha Moment
Once upon a time, the town crier announced their wares at the market. That was the first iteration of marketing.
Then came papyrus. Someone realised that instead of shouting, they could put their offerings to paper, a medium people were already reading.
Print media was born.
Fast forward to radio and television. The penny dropped again: the marketing message could be delivered to where people were already listening and watching.
Then came the Internet. We no longer had to listen or watch, we could become what people were listening to and watching.
Notice the pattern?
Each leap forward in marketing required an aha moment, when someone saw a seemingly-obvious new use for an existing medium. From a marketing perspective, it’s always been about one thing: meeting the audience where they already are.
AI is no different. In fact, AI is the content.
It’s the next inevitable step in that same lineage. Instead of treating AI as a tool to get our messages out faster, what if we recognised it as the place where conversations are already happening?
Because right now, your ideal audience is talking to their favourite AI assistant, seeking guidance, clarity, and next steps.
It takes someone to connect the dots between you and that conversation.
And I volunteer as that someone.
About Allison Wentworth Ross
I’m the founder of the Vibrational Marketing Institute (VMI), the culmination of years exploring how energy, consciousness, and marketing intersect.
Over the past month, I’ve managed to make myself redundant in this role by replacing the entire VMI curriculum with AI prompts.
Explore the 7 AI-Powered Tools of the VMI Curriculum: https://vibrationalmarketing.institute/ComingHome.html
Built upon Altshuller’s 5 Levels of Innovation for creative scrutiny and Bloom’s Taxonomy for academic rigour, the VMI curriculum has evolved into something greater: a living, breathing demonstration of what happens when you treat AI as a collaborator and not only as a tool. As a marketing discipline taking a multi-disciplinary approach to audience engagement, marketing now exists as a Level 4 innovation where only 4% of innovations reach.
Now, through The 4 Percent, I dedicate my time to creating AI-powered alternatives to traditional marketing engagement tools. I am demonstrating through embodiment that the future can be lived today, and I invite other pioneers to join this conversation. The 4 percent.